Top 10 Tips for Effective Design:

Successful billboard designs utilize the following tips:

1. Short Copy
2. Readable Copy
3. Strong Branding
4. Intrigue
5. Humor
6. Single-Issue Focus
7. Vibrant Image
8. Bold, Appealing Colors
9. Simple Layout
10. High Contrast

Bottom line: Less is More. The less you try to say, the more impact you will have on your audience. A clean, concise message can usually be strongly conveyed in 8 or fewer words.